Business Development

Are you a service provider to the pharma/bio industry? Find out the invaluable steps you can take to develop your business. Pharma IQ is proud to provide an international, non-biased, central resource, for professionals working in business development and marketing to exchange ideas on best practice and share case studies on business development, strategy, advertising and marketing for the pharmaceutical, biotechnology and healthcare sectors.

Five Ways to Overturn “We’ve Always Done It This Way”

Contributor: Roger Humphrey
Posted: 4/30/2015

Five Ways to Overturn “We’ve Always Done It This Way” - Roger Humphrey

Are you a life science company looking for change management best practices to transform your culture. Ready to overcome the excuses and speed up progress? Following these five steps to engagement-oriented change management strategy. Full Article »

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Merck KGaA: Building a Strategic Partnership with your CMO

Contributor: Sascha Basten
Posted: 7/10/2012

Merck KGaA: Building a Strategic Partnership with your CMO - Sascha Basten

Sascha Basten, Associate Director, External Transfers and Product Introductions, MS-TechOps / External Maufacturing at Merck KGaA, spoke to Pharma IQ at the GPCM Summit 2012 and explained the key principles behind a successful relationship between their organisation and CMO, while looking ahead to possible challenges and opportunities for both sides of the partnership. Full Video »

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4 Big Buckets on Pharmaceutical Social Media Marketing and Control - Andrea Charles

If you can't talk are you listening? A big challenge for many social media marketers and business development personnel is control. In this Pharma IQ podcast we address common issues companies are facing engaging in heavily regulated industries like Pharma. Shirley Williams from Social Media Pearls delivers her top tips for integrating social media into your campaign and recommends the best social media tools for increasing efficiency. Full Podcast »

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I Had a Dream

Contributor: Robert Musterer
Posted: 3/23/2015

I Had a Dream - Robert Musterer

I’d like to share with you a dream I had the other night, or more importantly the glimpse of insight that I derived from it. In my dream, my son was still in high school, in fact a new freshman. He had participated in the first practice for the soccer team and while waiting for a post-practice meeting to start he was joking with some of his team mates. Apparently this was against some unwritten rule and he was kicked off the team. Full Column »

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Pursuing Excellence: The Reassertion of the Customer

Pharmaceutical supply chains must be brutal and go back to core principles, says Crimson & Co. This report highlights an alarming trend whereby those at the sharp end, particularly the people who are developing, making, selling or moving are continually becoming marginalised, abstracting them further and further from the customer. Find out why early adopters in pharma are going back to basics and reducing abstraction in their supply chain. Full Whitepaper »

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