Pharma 2020: Which path will you take?

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This FREE webinar was recorded on:
November 22, 2012
08:00 AM - 09:00 AM EST

By 2020 the pharmaceutical market is anticipated to more than double to US$1.3 trillion, with the E7 countries — Brazil, China, India, Indonesia, Mexico, Russia and Turkey — accounting around for one fifth of global pharmaceutical sales. Further, incidence of chronic conditions in the developing world will increasingly resemble those of the developed world.
 
"Pharma 2020: The vision: Which path will you take" indicates that the current pharmaceutical industry business model is both economically unsustainable and operationally incapable of acting quickly enough to produce the types of innovative treatments demanded by global markets. In order to make the most of these future growth opportunities, the industry must fundamentally change the way it operates.
 
Some of the major changes PwC anticipates for the industry are:
  • Health care will shift in focus from treatment to prevention
  • Pharmaceutical companies will provide total health care packages
  • The current linear phase research & development process will give way to in-life testing and live licensing, in collaboration with regulators and health care providers
  • The traditional blockbuster sales model will disappear
  • The supply chain function will become revenue generating as it becomes integral to the health care package and enables access to new channels
  • More sophisticated direct-to-consumer distribution channels will diminish the role of wholesalers

Click here for more information on the Pharma 2020 Vision

Presenters:

Steve Arlington
Global Advisory Leader Pharmaceuticals & Life Sciences
PricewaterhouseCoopers
We respect your privacy, by clicking ‘Watch On Demand’ you agree to receive our e-newsletter, including information on Podcasts, Webinars, event discounts and online learning opportunities. For further information on how we process and monitor your personal data click here. You can unsubscribe at anytime.