Market Access
Find out everything you need to know about the latest pricing, reimbursement and market access strategies that will drive your business development.
Unlocking AI's Transformative Potential in Life Sciences
November 07 by Joanna EdwardsExploring data integrity, collaboration, ethical standards, and the path forward for responsible AI adoption in pharma and healthcare.
Strengthening Cybersecurity in the Pharmaceutical Industry
October 31 by Joanna EdwardsDiscover how the pharmaceutical industry can protect sensitive data amid digital transformation.
Pharma’s Environmental Challenge: Tackling Carbon Emissions in the Supply Chain
September 11 by Joanna EdwardsExplore how the pharmaceutical industry is addressing its carbon footprint through sustainable sourcing, supply chain decarbonization, and data-driven strategy.
Navigating Customer Experience Innovations in Pharma and the HCP Experience
September 06 by Joanna EdwardsExplore the latest trends in pharma customer experience from the 2024 CX survey by DT Consulting.
Breaking New Ground: How AI and Protein Patterns Are Changing Disease Prediction
August 14 by Joanna EdwardsDiscover how AI and protein pattern analysis are transforming disease prediction. Latest research from Optima Partners, Biogen, and the University of Edinburgh.
Revolutionising Drug Discovery: The Impact of AI and Patient-on-Chip Technology
August 09 by Joanna EdwardsDiscover how AI and patient-on-chip technology are revolutionising drug discovery and development.
The pharma company with a build-as-you go approach
November 30 by Leila HawkinsPharma IQ speaks to Amarin’s SVP for Europe about the company’s unique market strategy
Improving biopharma R&D lifecycle management with biopharma 4.0
October 28 by Pharma IQDiscover solutions to navigate data management challenges during drug development and find out how to navigate the biopharma lifecycle
Keeping tabs on pharma: Push for Africa to localize its pharmaceutical development
July 02 by Emily UwemedimoDiscover how big pharma companies plan to support African nations via the continent’s first mRNA vaccine manufacturing hub
Keeping tabs on pharma: Pfizer aims for clinical trial diversity and EMA urges public to be aware of falsified medicines in face of Covid-19 pandemic
May 07 by Emily UwemedimoPfizer’s latest TV ad encourages underrepresented groups to consider participating in clinical trials
Top tips for creating a culture of innovation to increase efficiency in the lab
April 08 by Pharma IQHear from two pharma experts from IDBS as they provide guidance for tackling key challenges affecting data management and research and development in the lab
Transforming digital marketing to amplify consumer empathy in a digital world
January 18 by Pharma IQDiscover strategies and solutions to amplify consumer-brand connections in pharma marketing