Pharma IQ has put together a list of the top 10 essential steps to launching a successful pharma business online campaign. This is part 3 of our series and covers steps 5 and 6. For the rest of our top tips, and other essential information, please visit our Pharma IQ’s Pharma Business resource centre.
Our tips were devised from our vast experience with online campaigns, tactics that have generated a newsletter subscription of 50,000 people, our LinkedIn Group has over 11,600 members, and 6,600 Twitter followers.
Step 5 - Determine Marketing Strategy and Launch Campaign
The printed word no longer dominates the pharma marketplace. Marketers need to select from a wide variety of media formats - videos, podcasts, whitepapers, and webinars – to get their message out to potential markets. Now we know who you want to target, our online marketing team will work with you to ensure we choose the right channels to market your content or brand. Depending on your target audience this can range from
- e-Marketing
- Banner Exposure
- Newsletter Inclusions
- Traditional Advertising
- Social Media
Whether you want to focus on key target accounts or feasible business prospects, we ensure our clients to strategically go to market and remain competitive in the market place. Whether you want to focus on key target accounts or feasible business prospects, we ensure our clients to strategically go to market and remain competitive in the market place.
Step 6 - Go Live! Educate Your Audience on Your Dedicated Platform
If you are delivering a live webinar, podcast or video interview we provide adequate rehearsal time to ensure all your stakeholders are happy before we go on air. You are provided with full technical support throughout and a moderator for any Q&A.
Ensure your speakers are:
- Lively
- Engaging
- Interesting
- Easy to understand
- Audience-focused
- Speak to the individual not the collective.
With your target audience at captured for 30 minutes – 1 hr. This is a unique opportunity for you to engage with prospective clients you might never get to meet face-to face
Top Tip – SMILE!
For the other tips in this series and more essential reading for a growing pharma business, please visit our pharma business resource centre.
For examples of content from our partners that have already taken our tips please visit our online content hub where our whitepapers, webinars and articles are available to download completely free of charge.