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Beauty brands were some of the first companies to leverage the power of “influencers” to create buzz and business on Instagram, YouTube, and other social media channels, and there’s no question that it’s paying off for them. “Influencer marketing” – where people with large followings on social media are paid by companies to promote or recommend products -- yields an average earned media value of more than $5 for every dollar spent, and top influencers can generate significantly higher levels of engagement and awareness than even the best known brands can by themselves.

But for all the upside, Beauty’s embrace of influencer marketing carries risks. If a brand fails to make its relationship with an influencer fully transparent to the consumer, for example, or an influencer makes a claim about a cosmetics product that can’t be substantiated, the brand could be fined or face litigation. And indications are that influencer marketing has a compliance problem: One study of more than 2,000 beauty posts by influencers in the fourth quarter of 2018 found that only 11% were fully compliant.

Cannabis-infused personal care products have become one of the hottest trends in beauty, with mainstream companies, from Estee Lauder to Unilever, are vying to grab their share of the market. Analysts estimate the revenue generated by CBD skin care products in North America in 2019 to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. But the FDA has expressed concern over impermissible and unsubstantiated claims for the benefits of CBD, and regulation is coming -- eventually. IN the meantime, what should brands do? Jump into the market or wait till the FDA formulates a response? Here's what you need to know to make that call.

Gerri Watson, R&D Director at the Personal Care Performance Group, and past speaker at last April's summit, clarifies current claims restrictions, discusses current preservative trends, and predicts future trends in this past presentation.

The previous event featured expert cosmetic/personal care speakers from various countries and key government agencies. This infographic maps their regions of expertise and samples their sessions, which are representative of those which will be held this year. 

Joy Campbell, AVP of Technical Services at H2O, and past speaker at our summit, goes into the four pillars of quality & regulatory collaboration, product marketing innovation vs operational capability, applying and evaluating capabilities assessments, and more in this past presentation.

YJ Brongo, Global Regulatory Affairs Manager at the La Prairie Group AG, and past speaker at our summit, looks at various compliance deadlines, focusing on data and people, a reporting diagram for petroleum substances, and more in this past presentation.

A past presentation by Annie Ugurlayan from last year's 2017 Cosmetic Compliance event.

Highlighted topics:

• Learn about the laws and guides for making anti-aging, slimming, firming, moisturizing, and green claims

• Hear examples of when such claims were and were not properly substantiated

• Become familiar with what constitutes an advertising claim, including when you are using social media

• Review claim substantiation with the FTC and NAD and explore their recent cases

A past presentation by Monice Fiume from last year's 2017 Cosmetic Compliance event.

Highlighted Topics:

• Hear about the process of the Cosmetic Ingredient Reviews (CIR)

• Identify various hazardous substances and understand their safety issues

• Zero in on PEGs, PPGs, and Polyglyceryl Surfactants and Emulsifiers that can be safely used in your product development

• Discuss the shrinking palette of preservatives and how they can be safely used

• Learn how you can utilize CIR safety assessments for robust and actionable solutions in your formulations

A past presentation by Viny Srinivasan from last year's 2017 Cosmetic Compliance.

Highlighted Topics:

• Roles and responsibilities, collaborating and communicating with Consumer Affairs/Customer Service

• Performing data reconciliation and conducting causality assessments of the AEs

• Signal detection and confirmation as well as monitoring of the trends

• Ensuring timely reporting to regulatory authorities (Mandatory versus Voluntary), for example, in key countries/regions like US, Brazil, China and Europe

• Providing updates to senior management and recommendations for product reformulations

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While the U.S. Food and Drug Administration (FDA) requires that products be properly labeled and that ingredients be “generally recognized as safe” when used as directed, it doesn’t approve cosmetics or other personal care products directly. Nor does the FDA define or regulate terms like “organic” or “natural.” The U.S. Department of Agriculture (USDA) regulates the term organic only when it relates to agricultural ingredient marketing. Join us as we discover and understand key points of difference between a Natural and Synthetic formula.

Presentation by:

• Krupa Koestline, Vice President, Product Development Naturals, Celmark International
• Jack Corley, Chief Sales Officer; President, Natural Fragrance Division, Custom Essence, Inc.

• What is Greenwashing and what does it mean for you and the natural/organic industry
• Understand labeling requirements and challenges specifically related to naturals
• How is the FDA/FTC handling misleading natural or organic claims and how to respond
• Explore recent Class Actions filed against misleading natural or organic claims and how you can protect yourself

Presentation by Jack Corley, Chief Sales Officer; President, Natural Fragrance Division, Custom Essence, Inc.

• What do environmental toxins have to do with personal care products?
• How consumers can protect themselves in areas of concern
• Ways products can aid in the battle against environmental toxins
• Develop claims and substantiation methodologies for protection and cleansing
• Form a game plan to help market your product’s abilities

Presentation by Stephen Schwartz, President & CEO, International Research Services, Inc.

• Why the Skin Microbiome is important to skin health
• How cosmetics can incorporate “friendly bacteria” and remain compliant
• Hear how products can be tested clinically to support claims in this arena
• Explore topical cosmetic techniques to manipulate the Skin Microbiome
• Surmise the future of the Microbiome trend and how it will affect the cosmetics industry

Presentation by Stephen Schwartz, President & CEO, International Research Services, Inc.

Kepal Dewan, Team Lead of the Cosmetics Division for the FDA will be joining us at the 8th Cosmetic Compliance this September 24-26 in NYC! She will be leading a session on Plausible Alternatives for Banned Substances. Get to know more about Kepal and her session. 

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Get a sneak peak of who you will meet and learn from at the 2018 Cosmetic Compliance event with our current attendee snapshot.

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This Ebook includes perspectives from three speakers from top industry companies, focusing on compliance, “natural” and “organics”, decision making processes and more.