CBD, Cosmetics & Compliance: What Beauty Brands Need to Know

Cannabis-infused personal care products have become one of the hottest trends in beauty, with mainstream companies, from Estee Lauder to Unilever, are vying to grab their share of the market. Analysts estimate the revenue generated by CBD skin care products in North America in 2019 to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. But the FDA has expressed concern over impermissible and unsubstantiated claims for the benefits of CBD, and regulation is coming -- eventually. IN the meantime, what should brands do? Jump into the market or wait till the FDA formulates a response? Here's what you need to know to make that call.