Exploring Claims Substantiation through Various Testing Methods to Support your Claims

A past presentation by Annie Ugurlayan from last year's 2017 Cosmetic Compliance event.

Highlighted topics:

• Learn about the laws and guides for making anti-aging, slimming, firming, moisturizing, and green claims

• Hear examples of when such claims were and were not properly substantiated

• Become familiar with what constitutes an advertising claim, including when you are using social media

• Review claim substantiation with the FTC and NAD and explore their recent cases

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