The Powder Group

Founded by cosmetics industry veteran Michael DeVellis, and celebrating our 15 year anniversary in 2018, The Powder Group knows pro like no one else. We work with large and small cosmetics companies, PR agencies, artist and talent management companies and anyone looking to strengthen their connection to, and understanding of, the professional makeup artist and beauty industries. From program ideation, creation and execution, to product feedback and focus groups, or our signature style of Pro Relations, we can connect your business to the pros you want to know and help your business better understand how to do pro right. We connect our clients to our community with expertise, authenticity and credibility built on a combined team experience of nearly a century in the business. Our experiential events, social media and print publication On Makeup Magazine have the industry covered across the globe and in every area of beauty.