Supporting an Rx-to-OTC Switch: Understanding unique packaging, labeling and supply chain fundamentals

Supporting an Rx-to-OTC Switch: Understanding unique packaging, labeling and supply chain fundamentals

The business and public health opportunity created by the self-care movement
Working within the framework of Drug Facts Labeling regulations
Factoring packaging and label testing into a Switch development plan
Consumer and retailer considerations in package design
Building innovation and flexibility into package configurations
Recognizing and addressing scale-up and speed-to-market challenges

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