Digital Harmony
Revolutionising Data, System Interconnectivity and Adopting Emerging Technology for the Lab of the Future

February 25 - 26, 2025 | Amsterdam Marriott Hotel

Shirin Keyhanian

Global Director, Medical Management Beiersdorf

Agenda Day 1

11:15 AM Bottom to Top Transformation: Understanding Scientists Needs to Meet your Digitalisation Goals

As the wheel of lab transformation turns, there is an ever-increasing pressure to digitalize faster, to reach the point of automation sooner. But rushing down your roadmap leaves you vulnerable to the pitfalls of change management: Underprepared technicians and scientists can sabotage change from within, whether it is by poor data entry or a lack of adoption, digital transformation cannot happen without buy-in from the hands that hold the equipment.

 Join us for this comprehensive guide on how to direct digitalisation strategies effectively and cooperate with those your digitalisation effects the most.

·       Effectively managing your scientists and technicians’ engagement with digitalisation

·       Learn how to draw on past experiences of digital transformation to defeat change fatigue.

·       Examine how to get differing labs digitalisation at the same pace, and how to solve differences when one falls behind

·       Building consensus for Lab changes from the ground-up, and converting scientist enthusiasm into c-suite buy-in

·    Ensuring smooth transitions between the stages of digitalisation via stakeholder buy-in from across the business

Check out the incredible speaker line-up to see who will be joining Shirin.

Download The Latest Agenda