How to Write a Mobile Healthcare App Development Brief – The 12 Steps to Success

This is the most comprehensive guide to app development for ‘non-developers’ in the healthcare marketplace right now. It has been developed in collaboration with both technical and marketing experts who work within both the healthcare and other supporting sectors.

Learn how to craft one of the most important but yet one of the most under-valued aspects of developing a mobile healthcare app – the brief!

This webinar will:

·  Discuss the whole development process from idea generation to delivery and launch, identifying the challenges up front and providing practical solutions to those tricky ‘what-if’ situations

·  Provide strategic tools to help you focus on WHY you are creating a mobile app and support you by sharing best practice experience to help make decisions based on real user’s needs

·  Recommend a strategic audit to help categorise all the essential features of your app ensuring buy-in and long term sustained use

·  Establish SMART objectives that are validated with developers and supporting agencies to ensure you deliver a robust, easy to use app

By attending this webinar you will:

·   Learn step by step from a leading industry expert who offers jargon-free practical tips and advice on what you need to include within a brief for a healthcare app, supported by a useful summary checklist that you can freely take away and use

·   Understand how to overcome the challenges in developing a mobile healthcare app, from security to user experience, database integration to marketing

·   Learn what the term’ Minimal Viable Product’ (MVP) actually means and how it can help to get you app to market quicker and with less upfront investment

·   Understand why having a marketing budget is just as important as having a development budget and what tools you should use to measure app user engagement

·   Gain access to free digital resources during and after the webinar to ensure you avoid mistakes that could waste your time and money

Who should attend:

The webinar will be beneficial to private, public and third-sector charities. Individuals or teams who are responsible for areas such as marketing, product development, new commercial opportunities, operations, technical/IT and PR roles will all benefit from the insights, tips and knowledge presented.

Presenters:

Scott Hague
Development Director
Integrated Change