Transforming digital marketing to amplify consumer empathy in a digital world
Following Pharma IQ and SGK Health’s virtual masterclass in December 2020, this trends report explores why authentic human-centric experiences are foundational to a pharma brands existence and the successful implementation of a digital marketing strategy
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Diving into the biggest challenges happening in digital marketing in pharma, Pharma IQ’s one-day masterclass provided attendees with strategies and solutions to amplify consumer-brand connections and navigate an increasingly digitalized business world.
With the online masterclass featuring a series of case studies from SGK Health and an exclusive keynote speaker from GSK, this trends report gives a detailed overview of the key concepts covered at the event – design-thinking, digital transformation and connected packaging – and, if achieved, what this will mean for pharma brands forging a patient-centric experience to make an impact that matters.
Download a copy of the trends report to explore how to:
- Refocus on the human to reshape the pharma industry.
- Redefine digital marketing in pharma with design thinking.
- Develop a human-centric digital transformation strategy in pharma.
- Take a smarter approach to pharma packaging to understand patient behavior.
You catch up on all the sessions from Pharma IQ’s masterclass, Transform your digital marketing strategies, here.
