marketing
The future of pharma marketing operations
November 06 by SGK Health
Discover solutions from SGK Health to increase the speed and agility of your packaging ecosystem
Three steps to achieving healthcare marketing success today
June 24 by Vince Schaller
Vince Schaller, Managing Director at SGK Health, shares his thoughts on how to best connect with customers and accelerate innovation in an increasingly competitive pharma market
Integrating The Health Enterprise (IHE)
September 09 by Pharmaceuticals & Biotechnology EditorOne of the most significant healthcare industry efforts of the 21st century is the national vision of connected and interoperable healthcare infrastructure. Integrating the Health Enterprise (IHE) i...
Medical Device System Security and Reliability
September 09 by Pharmaceuticals & Biotechnology EditorMedical devices are embracing wireless communication and internet connectivity to improve patient care and detect early warning signs. Although these devices will significantly improve care, they al...
Patient Empowerment and Compliance:The Role of Direct to Consumer (DTC) Advertising
May 26 by James HarrisIt is a given fact that more households are wired to the internet and individuals are introduced to an onslaught of information for various venues. The internet is a tool that allows individua...
Segmentation & Targeting: Grow Customers and Sales
March 14 by Frank GehresPharma IQ recently spoke to Frank Gehres Vice President and General Manager of Convatec with responsibility to Germany, Austria, Switzerland, and the Nordic Region about Segmentation and ta...
