Insights from SGK Health
SGK Health: We think with our hearts
Consumer loyalty can’t be won using logic and data alone. Creating an emotional bond with today’s savvy consumers and patients requires a heartfelt connection.
At SGK Health, we understand the unique challenges and opportunities in healthcare and other highly regulated industries. Our experience in healthcare and heritage in consumer products enables us to engage consumers with brand content that creates strong emotional connections.
We bring a fresh perspective to your business with insights into today’s rapidly-changing consumer and the ways in which other industries are transforming the brand experience. We work with our partners to build thriving marketing ecosystems that elevate the brand and reach consumers where they live.
Together, we can inspire lifelong brand loyalty.
Learn more here or watch our video below.
Transforming digital marketing to amplify consumer empathy in a digital world
January 18 by Pharma IQ
Discover strategies and solutions to amplify consumer-brand connections in pharma marketing
Making the connection: Global perspectives on consumer-centric marketing
January 11 by Pharma IQ
Discover strategies for amplifying consumer connections in digital marketing
Putting patient benefits at the center of digital transformation and marketing strategies
December 15 by Pharma IQ
Top tips for creating a roadmap to achieve digital business transformation in the pharma industry
How to become more patient-centric in pharma
December 09 by Pharma IQ
Discover why positive patient-centricity leads to better healthcare outcomes and the role it plays in optimizing the way the pharma industry conducts business
Healthcare marketing: Digital in channel, human in nature
December 07 by Philip Hwang
Discover five core values that underpin digital expectation and behavior in the pharma industry
How to deliver digital solutions with a design-thinking model
November 16 by Pharma IQ
Discover how design thinking can create a new communication perspective in regulation and product development, and why it is an innovative way to stay relevant with your audiences
Four key lessons on the future of healthcare packaging
November 11 by Karl Hugo Berta
Karl Berta, VP Commercial at SGK Health, shares solutions on how to use connected packaging to create meaningful user experiences beyond the physical product itself
The future of pharma marketing operations
November 06 by SGK Health
Discover solutions from SGK Health to increase the speed and agility of your packaging ecosystem
How pharma can amplify design thinking to connect more with consumers
November 06 by Anne-Sophie Royer
Learn how pharma companies can apply the design thinking process to simplify, diagnose and solve the most pressing issues
[Online Event] Pharma IQ LIVE: Transform your digital marketing – December 9th
October 27 by Pharma IQ
Transform your marketing strategy in our one-day masterclass
Three steps to achieving healthcare marketing success today
June 24 by Vince Schaller
Vince Schaller, Managing Director at SGK Health, shares his thoughts on how to best connect with customers and accelerate innovation in an increasingly competitive pharma market
The roadmap to achieving digital success in pharma
May 27 by Pharma IQ
At a time where scalability and supply chain continuity is essential for pharma companies to remain competitive, this report analyzes how to overcome the main challenges of digital transformation in p...
